The Internet and how it affects Charities

How the Internet has Changed charities

With the introduction of the internet in the recent years it has been used for many different purposes in many different areas, charities being one of them. The internet is used by many people and charities have used this to their advantage and used the internet as a source of information, advertising and now even a method of donation.

Just giving is an example of how the internet is used for donations. This article here: http://metro.co.uk/2012/04/15/the-true-cost-of-charity-revealed-as-just-giving-reaches-1bn-milestone-388944/ talks about how charities can create a Just giving account where they can use it as a method of donation through their website. The service does come at a cost of £15 per month however reasonably sized charities will be able to afford this small fee with ease. The introduction of this system has changed how charities have worked massively. Before the internet people would fill out forms with names and the donation amount and such. The hassle of filling these forms has vanished with the introduction of systems such as Just giving.

Social Media sits such as Twitter are now used to assist charities. Twitter is a free social networking site in which people can “Tweet” information with a maximum of 200 characters per “Tweet”. Twitter is used by celebrities, companies and ordinary people, which makes it easy to spread your information around. Many large charities (such as Unicef) have their own Twitter account in which they can Tweet about important information about how the charity is getting on. Twitter is a free source of advertisement which is effective, hence why many different charities are using it today.